HOW TO ACTUALLY CHECK PA AND DA (AND WHY YOU SHOULD GIVE A DAMN)

Okay, let’s just call it what it is: everyone and their grandma throws around check pa and da  like they’re some kind of ancient internet runes. Domain Authority (DA) and Page Authority (PA) — Moz dreamed these up, and even though Google’s never officially blessed them, they’re still the clout currency of SEO nerds everywhere. So, you